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If you want to compare what your interview participants say based on attributes like age, gender or location – then you can create a ‘case’ for each person and assign the demographic attributes. NVivo lets you query and visualize your data in all sorts of ways – refer to Move forward with queries and visualizations to find out more. You can open any node (by double-clicking on it) to view all the content gathered there but you can also run queries to retrieve your data in revealing ways.įor example, you could see where participants talked about ‘water quality’ in terms of ‘development’ – or where ‘policy’ came up in discussions about ‘water quality’. This is not just ‘good housekeeping’ – it’s a vital step in the analysis process and helps you to see the connections between emerging themes: At regular intervals, you can groom this list – checking whether related themes could be grouped together in a hierarchy.
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See the connections between themes and move toward analytical insightĪs you code your material by theme, you’ll start to develop a list of nodes. Refer to About Automatic Coding Techniques for the details.
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NVivo offers plenty of ways to speed-up the coding process – and if you’re working with NVivo Plus you can use the Automated Insights feature to find themes automatically.
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At any time, you can open a node to see all the references you’ve gathered there. This involves selecting interesting comments and putting them into containers called ‘nodes’. Taking a more thorough approach to thematic analysis, you can read through each interview and ‘code’ the emerging themes. The resulting word cloud can give you early insight into emerging themes – and it’s a fun way to ease yourself into analysis: NVivo gives you ways to get a broad feel for what themes are in the data and it also lets you drill down into the material for deeper analysis.įor example, you can run a quick Word Frequency query to see which words your participants are using most often.
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If your interviews are more free ranging and conversational, you can use other tools to organize the content by theme. Refer to Automatic coding in document sources for step-by-step instructions. If you’re working with semi-structured interviews (where participants are asked the same set of questions), you can use heading styles to automatically organize the responses.įor example, you can gather all the responses to Question 1 in one place for easier analysis. If your interviews have already been transcribed, you can import the documents directly into NVivo and get started on analysis.